Communication Obsession

Somers Town

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Urku Portfolio

Life in Somers Town is a community postcard project that creates a space for conversation amongst neighbours. People have been living in the area for a long time and are really attached to the neighbourhood. Sharing stories about Somers Town help both to build up an identity for the area and to create an intimate connection between neighbours. Elderly are involved as individuals with personal stories and experiences.

We decided to extend our research to the broader community of Somers Town, a neighbourhood with rich history but without a clear common identity. Analysing the historical, social, architectural and cultural context, we inscribed the loneliness of the elderly in a more complex scenario.

Urku Portfolio
Urku Portfolio

The postcard aims to engage the elderly english working class through the nostalgic visual identity: a old map of Somers Town and a logo referring to the vintage hand-painted signs of the old shops. The prompt on the postcard is open to allow different kinds of feedback, while the attached letter asks people to participate so that the collective memories about Somers Town are not lost. Once collected, the filled postcards may ends up for different uses: they can be redistributed among the neighbours, exhibited in pop-up galleries during local fairs and archived.

Urku Portfolio
Urku Portfolio
Urku Portfolio
Urku Portfolio
Urku Portfolio