The Invisible Kingdom® is a speculative project that aims to expose the dystopian nature of London private redevelopments. Through the establishment of a fictional kingdom, the project wants to creatively engage and inform London citizens on the dynamics of privatisation, thanks to a series of interventions in private and soon-to-be privatised spaces.
Even by maintaining a strong fictional feature, the project has a correlation to real facts and information; more than a branding exercise, every piece is designed for a specific use to stimulate the curiosity of the audience on an important issue such as London privatisation.
The visual communication is a playful mix-up of traditional English heraldry and over-bureaucratic corporative branding; it is designed to be relatable and alienating at the same time: the tools and skills of the communication designer are used to exaggerate some branding features, while at the same time faking the official character of the Kingdom. This visual balance is meant for the public to question the nature of the Kingdom itself.
The flag is a statement and a symbol strongly related to identity and nationality. Finely hand-sewn with quality materials, it is a clear visual message stating the presence of the Invisible Kingdom®.
The proclamation mimics the officiality of a real document thanks to a series of design tricks. It is designed to be installed in private/public spaces and to trigger the attention of the public on the nature of the space they are in.
The map shows the main territories of the Invisible Kingdom®. It contains a list of development companies that manage the individual estates, which are all part of the commonwealth of the Kingdom; it also shows the cost of each regeneration scheme.