Fibra is a brand of art supplies dedicated to create and experiment with quality materials. Fibra products want to be the engine of creativity: the use of quality tools increases the desire to create, so the task of the brand is to inspire the user to create something different and new.
The target is very wide and refers to creative people in a broader sense: Fibra does not sell products for the professional" in the industry, but for all those who love to create and experiment something new; creativity can show itself in many different ways, it connects our way of thinking with our passions.
Cardboard is an important element for the visual identity of the brand: it’s a great material to be handled, you can draw on it with any instrument, so it becomes part of creative inspiration; it is also cheap and durable and is great for protecting fragile products.
A cardboard box containing products to be used to draw. Fibra may seems just this, at first glance, but it’s much more: an object that carries strong concepts as inspiration, creative process, quality and desire to show ourselves; the same surface of the package invites the user to show his own trait: it’s a blank canvas with endless possibilities.
Brand collaboration with artists leads to a graphic variant for packaging: the user can choose between a packaging naked and one illustrated. The goal is to appeal to a segment of the market as wide as possible and to intercept both the desires of the users interested in the art world, as well as those eager to show their creative side.